Learning Path

Module 1

  • Fundamentals of digital marketing and online branding
  • Creative campaign planning and marketing strategies
  • Customer behavior, audience targeting, and marketing funnels
  • Lead generation and conversion techniques
  • Introduction to SEO, social media marketing, and content marketing
  • Data-driven decision making and campaign optimization using AI tools
  • Digital communication and audience engagement strategies

Module 2

  • Website development fundamentals for digital marketing
  • Website structure, UX, navigation, and responsive design
  • Website creation using WordPress
  • Basics of HTML and web page elements
  • AI-powered website creation and automation tools
  • Landing page creation for lead generation campaigns
  • Website optimization for SEO, speed, and performance
  • Integration of forms, chatbots, and marketing tools
  • Website branding and content structuring best practices

Module 3

  • Search engine fundamentals and ranking systems
  • Keyword research and search intent analysis
  • On-page and technical SEO optimization
  • Meta tags, URL structure, and content optimization
  • Off-page SEO and backlink strategies
  • Local SEO and location-based optimization
  • SEO tools, analytics, and performance tracking
  • AI-powered SEO tools and automation techniques
  • Best practices for improving organic traffic and rankings

Module 4

  • Content marketing and digital storytelling
  • AI-powered content ideation and content creation
  • Writing blogs, captions, ad copies, and website content
  • Graphic design and visual branding basics
  • Video marketing, reels, and short-form content creation
  • AI tools for video editing, scripts, and automation
  • Social media content planning and content calendars
  • Creative storytelling for audience engagement
  • SEO-based content optimization and performance tracking
  • Ethical use of AI in content marketing

Module 5

  • Introduction to Google Ads and paid advertising
  • Search, display, and video ad campaign creation
  • Keyword planning and audience targeting
  • Ad copywriting and conversion-focused campaigns
  • Budgeting, bidding strategies, and ROI optimization
  • Remarketing and retargeting strategies
  • AI-powered ad creation and automation tools
  • Analytics, conversion tracking, and campaign reporting
  • Landing page optimization for paid campaigns
  • Performance marketing best practices

Module 6

  • Social media marketing strategies and audience engagement
  • Marketing campaigns for Instagram, Facebook, LinkedIn, and YouTube
  • Content scheduling and social media management
  • AI-powered content creation and automation tools
  • Branding and community-building strategies
  • Reels, stories, carousels, and short-form video creation
  • Paid social media advertising fundamentals
  • Influencer marketing and collaboration strategies
  • Social media analytics and campaign optimization
  • Lead generation and customer engagement techniques

Module 7

  • Introduction to web analytics and marketing intelligence
  • Google Analytics setup and website tracking
  • Understanding traffic, audience behavior, and engagement metrics
  • Conversion tracking and campaign performance analysis
  • ROI measurement and marketing effectiveness
  • AI-powered analytics and predictive insights
  • Customer journey and user behavior analysis
  • Custom dashboards and reporting techniques
  • Real-time monitoring and performance optimization
  • Data visualization and analytics best practices

Module 8

  • Advanced digital marketing strategies and emerging trends
  • AEO (Answer Engine Optimization) fundamentals
  • GEO (Generative Engine Optimization) strategies
  • AI Optimization (AIO) and User Intent Optimization (UIO)
  • Advanced lead generation and funnel optimization
  • Multi-platform campaign planning and execution
  • Brand positioning and authority building
  • AI-powered automation and customer engagement workflows
  • AI tools implementation using ChatGPT, Claude, Gemini, and Jasper
  • Email marketing automation and chatbot workflows
  • AI-driven campaign optimization and predictive marketing
  • Real-time digital campaign implementation and case studies
  • Portfolio building and freelancing/career preparation
  • Final capstone project and practical assessment

Tools Covered

Scholarship Test

The questions in the general aptitude test will be based on the following topics.

  • Numerical ability
  • Logical reasoning
  • Verbal ability
  • Data manipulation

* The duration of the test will be 60 mins.

Elgibility

The following shall be eligible to join the program;

  • Any graduate or three-year diploma holder.
  • Final year students or those awaiting results.
  • Proficiency in basic computer skills and a presence on social media.
  • Genuine interest in digital marketing and the motivation to learn and apply new skills.

*Please note that the ICT Academy of Kerala will have the right to cancel the candidature at any point if found ineligible.

Highlights

  • Ideal for students, graduates, and working professionals
  • Free LinkedIn Learning access for three months
  • Includes value-added add-on programs
  • Focus on employability skills training
  • Interactive sessions with industry experts

Our Alumni In Top Companies

Journey to Success

Voices of
Our Alumni

Hear from our alumni as they share their learning experiences, personal growth, and career achievements through our programs.

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Journey to Success

Voices of
Our Alumni

Hear from our alumni as they share their learning experiences, personal growth, and career achievements through our programs.

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