{"id":12910,"date":"2026-07-31T10:42:51","date_gmt":"2026-07-31T10:42:51","guid":{"rendered":"https:\/\/ictkerala.org\/?p=12910"},"modified":"2026-07-31T11:03:21","modified_gmt":"2026-07-31T11:03:21","slug":"how-to-use-google-keyword-planner-for-beginners-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/ictkerala.org\/en\/2026\/07\/31\/how-to-use-google-keyword-planner-for-beginners-step-by-step-guide\/","title":{"rendered":"How to Use Google Keyword Planner for Beginners (Step-by-Step Guide)"},"content":{"rendered":"<h2><strong>Introduction<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Every successful SEO strategy starts with the right keywords. Before writing a blog post, creating a landing page, or launching a marketing campaign, you need to know what your audience searches for on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner is one of the best free tools for keyword research. Although Google designed it for advertisers and <\/span><a href=\"https:\/\/ictkerala.org\/en\/op\/usp001\/\"><span style=\"font-weight: 400;\">SEO beginners<\/span><\/a><span style=\"font-weight: 400;\"> also use it to discover valuable keyword opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, you&#8217;ll learn how to access Google Keyword Planner, research keywords, understand its metrics, and choose keywords that help your content reach the right audience.<\/span><\/p>\n<h2><b>Why Use Google Keyword Planner?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner provides keyword data directly from Google, making it a reliable tool for research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover new keyword ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check monthly search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find long-tail keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan SEO content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare Google Ads campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even if you don&#8217;t run paid ads, you can use the tool to build a strong SEO strategy.<\/span><\/p>\n<h2><b>Why Keyword Research Matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research helps you understand your audience before creating content. Instead of guessing what people want, you can create articles that answer real search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you choose the right keywords, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write content that matches user intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your Google rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase organic traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan better blog topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach the right audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, targeting <\/span><b>&#8220;best running shoes for beginners&#8221;<\/b><span style=\"font-weight: 400;\"> gives you a better chance of ranking than using the broad keyword <\/span><b>&#8220;shoes.&#8221;<\/b><\/p>\n<h2><b>How to Access Google Keyword Planner<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Getting started takes only a few minutes.<\/span><\/p>\n<h5><b>Step 1: Create a Google Ads Account<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Visit Google Ads and sign in with your Google account.<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6366720?hl=en\"><span style=\"font-weight: 400;\"> If you don&#8217;t have an account, create one.<\/span><\/a><\/p>\n<h5><b>Step 2: Open Keyword Planner<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">After signing in:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Tools<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Planning<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Keyword Planner<\/b><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-12912\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271085%27%20height%3D%27471%27%20viewBox%3D%270%200%201085%20471%27%3E%3Crect%20width%3D%271085%27%20height%3D%27471%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/ictkerala.org\/uploads\/2026\/07\/2026-07-31_ICTAK-Blog-Header-Image-202-Jul-1.png\" alt=\"\" width=\"1085\" height=\"471\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll see two options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discover New Keywords<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get Search Volume and Forecasts<\/b><\/li>\n<\/ul>\n<h2><b>Understanding the Two Main Features<\/b><\/h2>\n<h5><b>Discover New Keywords<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Use this option when you need fresh keyword ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter a keyword<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter a website URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive related keyword suggestions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter results by location and language<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, entering a <\/span><b>Digital Marketing Course<\/b><span style=\"font-weight: 400;\"> generates hundreds of related keyword ideas.<\/span><\/p>\n<h5><b>Get Search Volume and Forecasts<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Use this feature when you already have a list of keywords you want to evaluate for your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you understand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated monthly search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search trends and keyword popularity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potential organic traffic opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword competition level <\/span><i><span style=\"font-weight: 400;\">(where available)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forecasted performance and keyword potential<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This data helps you identify high-potential keywords and choose the right keywords for your SEO content, blog posts, and website optimization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to Find Keywords Step by Step<\/b><\/h2>\n<h5><b>Enter a Seed Keyword<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Start with a broad topic related to your business or blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boutique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photography<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google will generate related keyword suggestions based on your input.<\/span><\/p>\n<h4><b>Choose Your Target Location<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Select the country, state, or city where you want to reach your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kerala<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">United States<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choosing the correct location gives you more relevant keyword data.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-12913\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27939%27%20height%3D%27418%27%20viewBox%3D%270%200%20939%20418%27%3E%3Crect%20width%3D%27939%27%20height%3D%27418%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/ictkerala.org\/uploads\/2026\/07\/2026-07-31_ICTAK-Blog-Header-Image-202-Jul-1-1.png\" alt=\"\" width=\"939\" height=\"418\" \/><img decoding=\"async\" class=\"lazyload alignnone wp-image-12914\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27937%27%20height%3D%27426%27%20viewBox%3D%270%200%20937%20426%27%3E%3Crect%20width%3D%27937%27%20height%3D%27426%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/ictkerala.org\/uploads\/2026\/07\/2026-07-31_ICTAK-Blog-Header-Image-202-Jul-2.png\" alt=\"\" width=\"937\" height=\"426\" \/><\/p>\n<h4><b>Select the Language<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Choose the language your audience uses while searching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This filter improves the accuracy of your results.<\/span><\/p>\n<h4><b>Apply Filters<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Filters help you remove irrelevant keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can filter results by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword text<\/span><\/li>\n<\/ul>\n<h4><b>Review the Results<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Study the keyword list carefully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prioritize keywords that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match your topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show consistent search demand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have low or medium competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support your content goals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Save useful keywords for future articles or campaigns.<\/span><\/p>\n<h2><b>Understanding Keyword Metrics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner displays several important metrics that help you evaluate keywords.<\/span><\/p>\n<h5><b>Average Monthly Searches<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This metric estimates how often people search for a keyword each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Higher search volume often means greater traffic potential, but it may also bring stronger competition.<\/span><\/p>\n<h5><b>Competition<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Competition measures advertiser demand rather than SEO difficulty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beginners often benefit from targeting keywords with low or medium competition because they are generally easier to compete for.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top of Page Bid<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This value estimates how much advertisers pay for clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Higher bids usually indicate stronger commercial intent.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Search Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Review trends before selecting keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growing or seasonal keywords can help you publish content at the right time.<\/span><\/p>\n<h2><b>How to Choose the Best Keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avoid selecting keywords based only on search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, choose keywords that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match user intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relate closely to your topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have realistic competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include long-tail variations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support your business goals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, <\/span><b>&#8220;Google Keyword Planner tutorial for beginners&#8221;<\/b><span style=\"font-weight: 400;\"> targets a specific audience and offers a better ranking opportunity than the broad keyword <\/span><b>&#8220;SEO.&#8221;<\/b><\/p>\n<h2><b>How SEO Professionals Use Google Keyword Planner<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO specialists use Keyword Planner to improve content planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use it to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover blog ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create content calendars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify content gaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find supporting keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A well-planned keyword strategy helps search engines understand your content more effectively.<\/span><\/p>\n<h2><b>How Marketers Use It for Google Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword Planner also supports paid advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers use it to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build Google Ads campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimate advertising costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group related keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find profitable search terms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify negative keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using accurate keyword data helps improve campaign performance and budget planning.<\/span><\/p>\n<h2><b>Best Practices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Follow these tips to improve your keyword research:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on search intent instead of search volume alone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use long-tail keywords whenever possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group related keywords into content clusters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare several keyword ideas before making a decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refresh your keyword research regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Google Search Console alongside Keyword Planner for better insights.<\/span><\/li>\n<\/ul>\n<h2><b>Common Mistakes Beginners Make<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avoid these common mistakes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeting only high-volume keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring user intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing irrelevant keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skipping filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overlooking long-tail keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making decisions based on one metric<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A balanced keyword strategy delivers better long-term SEO results.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner makes keyword research simple, even for beginners. It helps you identify relevant keywords, evaluate search demand, and organize your content around topics that people actively search for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of guessing what your audience wants, you can use real Google data to create valuable content that answers their questions. As you continue practicing keyword research, you&#8217;ll build stronger SEO skills and improve your chances of ranking higher in search results.<\/span><\/p>\n<p>________________________________________________________________________________<\/p>\n<p><b>Author: <\/b><a href=\"https:\/\/www.linkedin.com\/in\/soumya-vijayan-dm\/\"><b>Soumya Vijayan<\/b><\/a><\/p>\n<p><b>(Participant: Certified Specialist in Digital Marketing with AI Adoption)<\/b><b><br \/>\n<\/b><b>SEO Specialist | Digital Marketing Expert | Content Creator<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Soumya Vijayan an Digital marketing Expert passionate about SEO <\/span><b>|<\/b><span style=\"font-weight: 400;\"> content creation <\/span><b>|<\/b><span style=\"font-weight: 400;\"> fashion <\/span><b>|<\/b><span style=\"font-weight: 400;\"> digital marketing <\/span><b>|<\/b><span style=\"font-weight: 400;\"> and lifestyle. Enjoys creating helpful, engaging, and easy to understand content that provides practical information and value to readers. Continuously developing\u00a0 skills in SEO, content writing, digital marketing, and online publishing, with a goal of creating user-friendly and search-engine-optimized content.<\/span><\/p>\n<p><b>\u00a0LinkedIn:<\/b><a href=\"https:\/\/www.linkedin.com\/in\/soumya-vijayan-3069803ba\/\"><span style=\"font-weight: 400;\"> LinkedIn Profile <\/span><\/a><span style=\"font-weight: 400;\">of <\/span><a href=\"mailto:soumyavijayan714@gmail.com\"><span style=\"font-weight: 400;\" data-rich-links=\"{&quot;per_n&quot;:&quot;Soumya Vijayan&quot;,&quot;per_e&quot;:&quot;soumyavijayan714@gmail.com&quot;,&quot;type&quot;:&quot;person&quot;}\">Soumya Vijayan<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Every successful SEO strategy starts with the right keywords. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[63,70,61,62,56,69,66,57,64,67,59,68,58,60,65],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/posts\/12910"}],"collection":[{"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/comments?post=12910"}],"version-history":[{"count":12,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/posts\/12910\/revisions"}],"predecessor-version":[{"id":12927,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/posts\/12910\/revisions\/12927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/media\/12915"}],"wp:attachment":[{"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/media?parent=12910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/categories?post=12910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ictkerala.org\/en\/wp-json\/wp\/v2\/tags?post=12910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}